When Chinese parents consider a British school, one question appears surprisingly often: “How many Chinese pupils are already there?” Schools may treat this as a straightforward request for a number. But the number itself…
When Chinese parents first consider a British school, many ask the same questions: What are its academic results? Where does it rank? Is it well known? Schools sometimes interpret these questions as an obsession…
A China strategy should not only answer parents’ questions. It should help them ask better ones. In my experience, Chinese parents often begin with practical questions about academic results, university destinations, safety, pastoral care…
Over the past months, I’ve been speaking with families from different parts of the world who are exploring UK education — for short-term study, relocation, or longer-term planning. Two recent conversations stood out, not…
Many UK schools still assume that the decision journey begins with an enquiry, an agent, or a school fair. In our experience, for many Chinese families, the process starts much earlier — and much…