From an idea to 96 educational video lessons
A memory from five years ago popped up on my screen today, and it felt like a story worth sharing. In 2021, one of our students’ parents approached me with an idea for a…
3 min read
Read Insight Rethinking summer programmes in a changing market
The China summer programme market is no longer the market it once was. A slower economy has made families more cautious. At the same time, expectations have changed. The idea of sending a child…
2 min read
Read Insight Rethinking International Recruitment: From Exposure to Engagement
As competition for international students continues to increase, many schools are asking the same question: “ How do we stand out when more schools are doing exactly the same things?” For many years, international…
2 min read
Read Insight Beyond Demand: A Different Way to Think About International Students Recruitment
Over the last couple of years, I've found myself having more conversations with schools about international students recruitment. Some schools that would traditionally be full at this point in the year are still recruiting.…
2 min read
Read Insight From a school account to school-led events
Just came back from China after a busy and rewarding trip with Dr Michael Gray and 袁歆 Zoe Dillow 18 months ago, when we started developing a Xiaohongshu presence around Dr Gray's voice and…
2 min read
Read Insight When online conversations become real-world school exchanges
After welcoming colleagues from 中山华辰学校 to the UK last December, it was a pleasure to see Hereford Cathedral School make the return visit Dr Michael Gray —visiting their campus, meeting students, parents, and leadership…
1 min read
Read Insight Going the extra mile for educational partnerships
A weekend well spent. On Saturday, I drove from Devon to Oundle with our visiting group to see the summer programme we run at Oundle School. Toby Mitchell my summer camp partner, also made…
1 min read
Read Insight The people and stories behind a school visit
One of the most memorable moments during our recent visit to West Buckland School was not the buildings or facilities, but the people and the stories they shared. Vincent, a student from China, spoke…
1 min read
Read Insight A school connection that began on Xiaohongshu
Today I had the opportunity to meet Headteacher Xiao and Director Sun from Guangdong at Hereford Cathedral School — a connection made possible entirely through Dr Michael Gray ‘s Xiaohongshu presence. What began online…
1 min read
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